LocalAdLink, a leading online
directory service, has joined forces with Beyond
Commerce, Inc.’s subsidiaries, BOOMj.com and I-SUPPLY in
order to bring local businesses and local consumers
together. BOOMj.com is the number one social networking
site for Baby Boomers and Generation Jones and I-SUPPLY
is a full service e-commerce solution provider for any
website and social network, large or small. Led by Bob
McNulty, a visionary in both online e-commerce and
through traditional brick and mortar retail, LocalAdLink
is positioned to create the largest Local Ad Network on
the world wide web.
Since the first emergence of
the internet as a worldwide marketplace, the great
advantage of internet marketing has been its ability to
reach customers around the globe but until now there has
never been a way to unite local communities, local
customers and local businesses all together. People turn
to the internet for information, and now 63% off all
people research online before making a purchase at their
local store.
The last few years have seen a
tremendous expansion in the power of online social
communities such as MySpace, Facebook and BOOMj.
Hundreds of millions of people are linked in and sharing
their thoughts, opinions and lives with each other,
creating a vast marketplace and an unmatched opportunity
for ad exposure. However, the cost of maintaining an
advertising campaign on a major community is far beyond
the budget of most small businesses, and the market has
been skewed towards companies which can profit by large
scale advertising, and against local companies…
What,
then, is the local solution to the global market? The
answer lies in pin-pointed marketing, working on the
people-to-people model already present in online social
communities.
As a destination website,
LocalAdLink already serves over 14 million businesses
across the nation. Consumers can review businesses and
services and read the reviews of others. However it
doesn’t stop there….LocalAdLink has created a
game-changing opportunity with its exclusive advertising
technology – imagine going to the most popular websites
and seeing your ad – geo-targeted to your community and
relevant to your audience. LocalAdLink has created this
advertising network and created an affordable and easy
solution for business to appear on websites such as
Google, Yahoo, MSN, MySpace, Facebook, Fandango, Rolling
Stone, BOOMj, HGTV.com, MarthaStewart.com, NFL.com,
Tarot.com, Photography.com, Mommy.com, Gardens.com and
hundreds more.
Currently, as part of this major
initiative, LocalAdLink is training thousands of
advertising representatives across the country to help
find the best local businesses. The goal is to help
develop these local marketplaces, helping small
businesses grow by providing them with new customers in
their areas. Given the current state of the economy,
many consumers will wish to buy local and support their
community’s businesses. Advertising representatives for
LocalAdLink can help build a network of growth within
their own hometowns, while receiving reward dollars to
be spent with local affiliated businesses.
Meet
the Team
The company has assembled an experienced
management team with more than 135 years of market
expertise and a track record for successful
implementation of Internet Strategies, E-commerce,
retailing, marketing, integrated marketing, and
financial management. The management team has
considerable hands-on experience melding unique
personalities and methodologies from diverse business
backgrounds as well as experience previously working
together. This has created an excellent leadership team
and a highly functional organization. In addition, the
executive management team has assembled a strong middle
management group of technology, merchandising, customer
service and content publishing expertise.
Robert
J. McNulty, Chairman / CEO. Mr. McNulty is an
accomplished entrepreneur with over 25 years of
significant experience in specialty retail, E-commerce,
branded consumer products, retail start-ups and
developing new concepts and technology platforms for
utilization in the retail industry. Mr. McNulty founded
Shopping.com and served as its President and CEO.
Shopping.com was the first on-line retailer selling a
broad range of consumer brand name products on the
Internet, which was purchased for $220 million in an all
cash transaction by Compaq Computers. Mr. McNulty also
founded Home Club and served as its Chairman and CEO.
Home Club was a chain of home improvement warehouse
stores for contractor trade and do-it-yourself
customers, servicing U.S. western states with 38 stores
and 7,000 employees. He was the first to institute and
implement the “everyday low price strategy” in the U.S.
Home Improvement industry. Mr. McNulty was a founding
board member of the Home Cancer Industry Council for the
City of Hope Cancer Research Center. Currently, he
serves as Chairman of Global Leadership Connection, a
charitable organization that provides leadership
programs for high schools students and supports the
education of today’s youth leaders across America.
Wendy Borow-Johnson, President, Brand Management.
Ms. Borow-Johnson has over 25 years of senior level
experience in cable network development, broadcast
communications and advertising. Ms. Borow-Johnson was
the President of the Healthy Living Channel, the General
Manager for the Beauty and Fashion Network at the Media
Group, Inc., and CEO of RNET Health, Inc., Recovery TV
Network. She was the Senior Vice President of DMBB/Medicus
and Managing Director of McCann Consumer Healthcare. In
addition to programming and advertising background she
launched the first two way digital cable system. Ms.
Borow Johnson was named one of the Women on Wall Street
in 2002. In 2005 she was named Woman Business Leader of
the Year by the Washington Business Council. In 2008 she
was listed in Who’s Who in Executive Management. Ms.
Borow Johnson has been a consumer and health reporter
and has produced award winning PSAs, documentaries,
commercials and infomercials. She is a Phi Beta Kappa
college graduate and has a Masters Degree and
Certificate in Psychotherapy from Harvard.
Mark
V. Noffke, EVP and CFO. Mr. Noffke has been the
Company’s CFO since January 2007. From August 2006 to
December 2006, Mr. Noffke was the Chief Financial
Officer of Financial Media Group, Inc. From May 2004 to
August 2006, Mr. Noffke was Chief Financial Officer of
National Storm Management, Inc. where he was responsible
for taking the company public. From August 2003 to May
2004, Mr. Noffke was a managing director of Striker
Pacific Corporation, an investment bank, where he
conducted due diligence, and acquisition analysis in
various industries, including waste recycling, forest
products and automotive. From September 1996 to August
2003, Mr. Noffke served as the CFO and a Director of
U.S. Forest Industries, Inc., a timber manufacturing
company, where he was responsible for developing the
company's accounting infrastructure. From January 2002
to May 2004, Mr. Noffke served as Chief Financial
Officer of Brands Shopping Networks, a publicly traded
company currently known as United Fuel and Energy
Corporation. In this position, Mr. Noffke was
responsible for raising capital and developing the
accounting infrastructure. Mr. Noffke is a Certified
Public Accountant and has a B.S. in Accounting from
Valparaiso University in Northwestern Indiana.
Ben Clark, SVP and COO, LocalAdLink. Mr. Clark has over
15 years of brick & mortar and E-commerce management
experience. Most Recently, Mr. Clark worked with Richard
Branson’s Virgin Entertainment Group during the
expansion into the US market and served as Director of
Merchandising for both DVDexpress.com and Musicplex.com.
Prior to joining Beyond Commerce, Mr. Clark operated a
consultancy business with clients ranging from American
Idol to David Beckham.
Trevor Williams, VP,
International Business. Mr. Williams has 11 years of
experience in international acquisitions, sales and
business development. Mr. Williams has worked with
companies such as Westgate Resorts, Pacific Marketing
Associates, Lespri Resorts and Lifestyle Brokerage where
he was a Co-Founder. In addition to growing Lifestyle
Brokerage into three markets within the first two years,
Mr. Williams represented major developers in those
markets as a development advisor. In conjunction with
these and other companies, Mr. Williams has designed and
implemented innovative, effective marketing and sales
initiatives with proven results. An exceptional
motivator and trainer, he has hired and trained hundreds
of sales and marketing associates in both English and
Spanish.
Joyce Tse, Director of Marketing. Ms.
Tse has a wealth of experience across online marketing
channels including paid search, search engine
optimization, affiliate, loyalty, lead generation,
e-mail, social media and more. Prior to joining Beyond
Commerce, she managed and developed strategic
partnerships for online retailers such as,
Barnesandnoble.com and all three of Delia's, Inc.'s
brands, ALLOY, CCS and Delia's. Ms. Tse also implemented
e-mail marketing strategies for Cheetahmail’s Fortune
500 clients including CompUSA, InStyle.com and
TimeLife.com.
Tracy J. Jagerman, Executive
Director of Communications. Ms. Jagerman has 15 years of
experience in Sales, Online Advertising, E-commerce and
Network Marketing. Ms. Jagerman got her start in the
online space at Intermix Media-MySpace (formerly
EUNIVERSE AMEX: MIX) and was the first employee of their
network marketing division. While at Intermix, she
introduced tools for network marketers to use cost
effective online advertising in addition to their
traditional face-to-face sales methods, which were later
sold to iTime Marketing. Ms. Jagerman received her
B.B.A. from the University of Notre Dame, South Bend,
Indiana. She currently resides in Las Vegas, Nevada.
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